
In this podcast episode, join me as I venture into the world of video and sit down with the owners of Bewitching Beauty Events, a company that specializes in creating stunning hair designs using extensions. I recently had the opportunity to have my hair braided with extensions in a unique style at the Summer Camp Music Festival, and it was truly an unforgettable experience. From the intricate braiding techniques to the gorgeous extensions, the end result was a braided look that was both elegant and edgy. In this episode, we discuss the art of hair braiding with extensions and share our festival adventures over the years.
The Genesis of Bewitching Beauty Events
Amy Shell, one of the co-founders of Bewitching Beauty Events, shares how the idea for the company came to be. While attending cosmetology school, Amy attended a music festival and realized that there was a missing opportunity for hair booths at such events. Recognizing that festival-goers are already spending money on various aspects of the festival, Amy saw the potential for offering unique festival looks that would keep attendees’ hair stylish and out of the way. This idea remained with her as she worked alongside Jacquilynn Proctor, and eventually, they decided to turn their passion for hair and makeup into a business.
The Power of Partnership
Amy explains how Jacquilynn (Jaci) Proctor became her business partner. Originally intending to hire Jaci as a stylist, Amy was pleasantly surprised when Jaci expressed her interest in becoming a partner and going in 50/50. Together, they set up their first event at the Pickin’ On Picnic music festival in St. Clair, MO, and the response exceeded their expectations. Festival-goers were thrilled to have the option of hair braiding at a music festival and spread the word about Bewitching Beauty Events throughout the crowd. This successful start paved the way for a promising 2022 season.

If you’re looking to step up your hair game, this podcast episode is a must-listen. Join us as we delve into the art of hair braiding with extensions, sharing insights from the owners of Bewitching Beauty Events. Discover the story behind the company’s inception and hear about their incredible journey from cosmetology school to music festivals. Whether you’re interested in attending a festival or simply want to explore new hair trends, this episode promises to be both informative and entertaining. Tune in and get ready to be bewitched by the beauty of hair braiding with extensions!